When publishing a newsletter the most important information you collect are contacts. The more contacts you have the more opportunity you have to market to them directly. This is why the element of list building for every newsletter is so important.
Here are a few surefire ways to build a list and generate tons of subscribers for your newsletter.
1. Setup A Smart Squeeze Page
- The squeeze page should only be one page and the primary goal is to collect names and email addresses into your opt in box.
- To be effective the squeeze page should convert at 20%, ideally a really good squeeze page converts at 30% to 40% collecting names and email addresses.
- Presents an attractive headline one that is short, concise and relates what benefit they will receive for providing their name and email address in your opt in box.
- A direct CALL TO ACTION to react with bold arrows pointing to the opt in box “Enroll Now, Subscribe Here, Click Here” !!!
Bonus: Videos placed on squeeze pages always convert better! So please add a quick easy video about what benefit they will receive if they opt in.
2. A FREE Give-A-Way
The fastest way to get people to opt in to receive your newsletter is to provide them with a free gift related to the niche topic your newsletter covers. For example if your newsletter was about golfing resorts you might provide a free give-a-way about Secret Golfing Resorts Vacation Hideaways.
People tend to opt in to give up their names and email address when you can provide them resourceful information and make them curious to learn more about what you have to offer.
Your free give-a-way should not be over produced with too much detail. Typically, no more than ten pages that inform and educate. This way it will not feel like a sales pitch but knowledge.
3. Give Referral Bonuses
Make subscribers promoters and offer them special products and discounts when they encourage other people to opt in to receive your newsletter. Encourage them to tell their social networks on Twitter, Facebook, etc.
Let them know that you really value and appreciate that they opt in to receive your newsletter. They receive a special free offer for passing along your information to their friends and networks. You have the potential to receive all of their friends and networks to opt in!
4. Promote Out Side The Box
Ideally most people don’t have a big advertising budget to promote a newsletter and likely you don’t either. Which is why you have to promote using smart resources online. Start a Facebook fan page for your newsletter and build fans. Hop over to Twitter and launch a Twitter profile for your newsletter. Daily engage with fans and followers on social networks about your newsletter.
You should not be trying to sell people in your social networks on joining your newsletter. The purpose is to engage, inform, and educate. This gives you credibility as an expert and easily attracts fans and followers to opt in to receive your newsletter.
5. Reinvest Profits Back
As your newsletter grows and you start to profit reinvest back into the business model. Consider placing ads on Google, Facebook, etc. to promote your newsletter. Distribute a press release using a wire service to announce newsworthy events about upcoming newsletter publications.
Newsletters are extremely fun and can make you tons of money!